Ash Ideas. This is the blog of Ash Rashvand - Brand Journalist. This website is dedicated to brands and any research/experiences pertaining to them.

Habla Branding?

Published on 2012-01-22 19:30:00

Above is the latest effort by my partner and I to Brand Richmond Hill as a vibrant place to work, live and play in. I capitalized “Brand” because that’s what I do and that is the terminology I comprehend. Unfortunately, even in 2012, I periodically cross paths with people in the industry who are incapable of truly understanding the cultural lexicon, which I just utilized. If you only knew the painstaking level of semiotics I encoded within this trade show booth, you’d be flabbergasted.

TimePlay: A New Way to Interact with Moviegoers

Published on 2012-01-03 09:35:00

Thanks to Peter Jackson and Steven Spielberg, “Blistering Barnacles” will definitely roll off my tongue the next time I’m at work. The colourful language of Captain Haddock is something I was reintroduced to this past week while watching the Adventures of Tintin in 3D. And while I’d like to elaborate on the film, I’m more inclined to share with you my encounter with something called, “TimePlay.”  In the previews leading to Tintin, Marc Saltzman, the Cineplex Tech

A Bright Future

Published on 2011-12-14 19:31:00

Here's a quick glimpse of my Corporation's, yes "Corporation's," electric car and newly installed electric pumps. Before I enter our building everyday I look at this car to get ideas for carrying the brand promise. It also helps me remember what I'm working towards. I really believe this is one of the many reasons why we are listed under the Top 10 North American Cities of the Future.