Analytics Tools

What is Doubleclick?There has been an exponential growth in ad technology and Google's DoubleClick™ is one of the top companies that develops and provides Internet ad serving services. It does so by Serving Advertisements: Publishers (site owners) display advertisements on their respective websites through double click. It helps publishers in streamlining the operations and capturing the most

Analytics Concepts- Product Affinity or Market Basket analysis

What does your customer's basket look like? Product Affinity Analysis helps one identify the products which have a high probability of being purchased together. The analysis also helps us determine the items that drive the sales of other products. This analysis has been given many names: Product Affinity analysis Market Basket analysis Anchor Attach analysis Cross Shop analysis Below is a

Social Media Analytics- Twitter text mining using SAS

Can SAS be used to gather sentiments from Twitter? The answer to that would be 'Yes'. The huge growth in mineable text on the web offers a wide range of opportunities for Analytics. One such platform of expressing views is 'Twitter'. It has always been a challenge to mine these views to generate relevant metrics. Below is a presentation on how this was made possible by using some non

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