Information about advertising to this unwieldy demographic. Links to news articles, other advertising blogs
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A pretty piss-poor advertising medium.
Published on 2010-08-24 13:02:00
This’ll be a mish-mash follow-up to a few posts: Foretellings NostraChuckus, that uncannily somewhat accurate prognosticator who mostly deals with predicting common sense, is at it again… Spending goes where the eyeballs are. New Media technology is getting smaller, not bigger. Eyeballs are squinting… Digital Advertising Natives and Immigrants Baby Boomers have been inundated with technology all their lives. We were the first generation of television nativ
Baby Boomers & Universal Design
Published on 2010-08-20 14:17:00
I received an interview request the other day from a fellow putting together a piece for a Hanley Wood pub. At the last minute there was an emergency on his end and we didn’t get to chat. I’d already thought about his email, dusted off some digital ether, and was prepared for: I was hoping to get your perspective on what Baby Boomers are looking for in a home and why some shun the term "universal design." On that same day Louis Tenenbaum emailed me out of the blue:
AARP Global Network
Published on 2010-08-16 15:15:00
There’s a chapter in my book about AARP – although I never mention the organization. I goof a bit on their B2B campaigns circa 2004-5. Some of what I said: AARP Targets Media Planners … The advertising campaign has one ad with ashen-faced Baby Boomers in body bags ("These days, doctors don't pronounce you dead. Marketers do."). Another shows Baby Boomers acting like testosteroned teenagers ("Outta the way, punks: older racers are the hot-rod kings!&
