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A Brand Is Much More Than Just A Logo
Published on 2012-02-17 17:09:00
A Brand Is Much More Than Just A LogoLogo design is a part of brand design. But, a brand is not just a logo design. When does a logo become part of a brand?To answer this question, let's first define what a logo is and what a brand is:What is a logo? A logo is a unique, meaningful design that's paired with your company name in an interesting and cohesive way. The logo also has a color palette assigned to it. It must be scalable, able to be reproduced consistently in all of your marketing, and ti
Optimizing Website Graphics and Photographs
Published on 2012-02-11 04:41:00
How long do you wait for a website to load before clicking away and trying another URL? Most people won’t wait longer than an average of 8 seconds with a 56K modem. Although many things can effect the load time of a website, improper and overuse of graphics and images is one of the more frequent problems.Optimizing website graphics involves discovering the balance between image quality and image size. To optimize your website images follow these three steps.Resize the imageReduce the colors us
Creating Visual Impact
Published on 2012-02-11 04:40:00
Creating Visual ImpactA print design project communicates a message, but that message will go unnoticed unless your marketing project has the visual impact to get a reader's attention.Contrast is a good way to create a noticeable design and layout. Contrast can be size, color, direction, format or the expected verses the unexpected.Size contrast can involve graphics or type. The greater the difference, the more impact the design will have. For instance, making type size in your headline a little
