If you decide to take the plunge toward using landing pages it is best that you know  some important aspects about landing pages. The landing page is usually the first page that your visitors land on when your visitors click on your advertisements or link. The most important job for a landing page to do is to persuade or convince your visitor to stay and perform an action.

These are the top 5 essentials I would suggest for using landing pages.

1. When building landing pages one of the first thing to consider is to make sure it is in compliance with FTC regulations. For more information about compliance check with an attorney or view other sites on the web about compliance.

2. Always and always test different versions of your landing pages. It's always best to test at least 3 different versions with different copies, calls to action and graphics.

3. More importantly add media buying or banners to your landing pages. You can also consider adding multimedia such as stock photos or videos.

4. Be sure to use "call to action" words throughout your landing page.

5. Finally make sure your landing pages stands out and looks professional. More importantly make sure that it conveys valuable information.

For more information on landing page optimization make sure to purchase your copy of Banner Ad Blueprint.