London, Tuesday 9th February – Last night at The Curzon Mayfair Stella McCartney hosted the UK Premiere of the Oscar® Nominated documentary Food, Inc. which is released in cinemas on Friday, with a day of Nationwide screenings on Monday 15th February (see www.foodincmovie.co.uk for details)

McCartney was joined by her family, friends and a range of luminaries from the world of fashion, film and food. Guests included Mary McCartney; BAFTA winning actress Thandie Newton; actor Richard E Grant; legendary fashion designer and activist Vivienne Westwood; Michelin starred chefs Raymond Blanc and Tom Aikens.

Introduced to the stage by Dogwoof’s Andy Whittaker, along with Food, Inc. director Robby Kenner, Co-producer Eric Schlosser (author of Fast Food Nation) and In-House Founder Katrina Pavlos, Stella said “This is the most incredible film I have ever seen and everyone should see it. Once you've seen this film, you'll be educated to know how to make responsible decisions about what you buy.  At the end of the day, the biggest way to let these corporations know you don't want this product and deserve a better  product is by stopping demand".”

After the film a panel discussion with Schlosser, Kenner, Soil Assiociation Director, Patrick Holden CBE and Gary Hirshberg, Chairman of Stonyfield Farm raised a huge applause from the audience and prompted guests to make substantial donations to the Soil Association amounting to over £1,500.

Guests then joined the filmmakers and Stella McCartney at a party in Bruton Street at Stella’s flagship London Store. Food and drink enjoyed by guests included vegetarian hot dogs, mini burgers and veggie chicken sticks by Linda McCartney food; Veggie Pizza by Amy's Kitchen; Organic Tea by Numi teas; Natural Ice cream by Ben & Jerrys; Organic Cake by Amy's Kitchen; Organic Wine by Chateau Musar and Organic Sparkling wine by Vintage Roots.

The film premiere attracted an impressive host of important figures from the food industry, film industry, and non-governmental organisations including: Anna Rosier, MD Organix; Burak Cakmak, Director Corporate Social Responsibility, Gucci Group; Chloe Baird-Murray, Amnesty International; George Duffield, Producer "The End of the Line"; Greenpeace UK Executive Director, John Sauven; Representatives from Food For Life Partnership; Philip Lowery, founder Director, Real Food Festival; Stephanie Wood, Campaign Director, School Food Matters; Franny Armstrong, Director of “The Age of Stupid” and Founder 10:10;  Nick & Marc Francis, Co-directors “Black Gold”; Dr Ali Shahrar from Food Security Group; David Wilson, Farm Manager for The Price of Wales;  Sam Craig, co founder, Green & Blacks; Jackie Schneider, Founder, Merton Parents for Better Food in Schools; Jeanette Orrey School Meals Policy Advisor; Justin King, CEO Sainsbury; Michael Marriage, Dove's Farm founder; Myles Bremner, CEO garden Organic and Sir Anthony Bamford, Chairman of J.C Bamford.

Stella McCartney collection available at Stella McCartney boutique, Al Thuraya Mall, Salem Al Mubarak Street, Salmiya, +965 25717072/5

For images from the event and for more information please contact

Stella McCartney : michelle.cook@uk.stellamccartney.com 0044 207 518 3110

About Dogwoof:  Dogwoof is the leading UK independent film distributor for documentary and social issue films. Previous successes include Black Gold, widely credited with shifting Starbucks’ position on fair trade; The Age of Stupid, which led to the 10:10 campaign; The End of the Line, which was largely responsible for Marks & Spencer and Pret a Manger changing their tuna policy; and Oscar® Nominated Burma VJ, which on the eve of the 64th Birthday of detained former leader Aung San Sui Kyi, was the first film ever to be screened at No. 10 Downing Street. As well as achieving great success with these titles, Dogwoof is unique in that it identifies a double bottom-line and sees the potential of film to bring about social change.

About IN-House:  The IN-House Series was founded by film producer Katrina Pavlos in 2008 to showcase important films introduced by world famous actors, film makers, designers and artists with an insider’s point of view on new and old films. The series celebrates the power of films to inspire. Jeremy Irons hosted the first event in London, which was followed by an LA event hosted by Kate Beckinsale & Len Wiseman. Other events Katrina Pavlos has produced in Istanbul, Athens, New York, London and Los Angeles have included hosts such as Daniel Day-Lewis & Rebecca Miller, Jude Law, Michael Caine, Dennis Hopper, Philip Seymour Hoffman and many more.

About Meat Free Monday:  Meat Free Monday is an exciting new campaign to encourage the nation to help slow climate change by reducing meat consumption. Launched in June 2009 by Paul, Stella and Mary McCartney, Meat Free Monday aims to raise awareness of the environmental impact of meat eating and encourage people to meaningfully reduce their greenhouse gas (GHG) emissions by having at least one meat-free day every week. www.supportMFM.org

About Ben & Jerry's:  Ben & Jerry's Homemade Inc., was founded in 1978 in a renovated gas station in Burlington, Vermont, USA, by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield. The two friends started their ice cream careers with a $5 ice cream making correspondence course from Penn State University and a $12,000 investment ($4,000 of which was borrowed). They soon became popular in the local community for their innovative flavours, made from fresh Vermont milk and cream and large portions of whatever ingredients they felt tasted good on the day of making! While they both disagreed at times over flavour combinations, what they did both agree was that they were in this business to create some good in the world and enjoy themselves while they earned a living. As Jerry put it "If it's not fun, why do it?"

About Ocado:  Ocado (www.ocado.com) was established in 2000, started trading in 2002 and is now one of Britain’s leading online grocers.  Unlike its competitors, Ocado operates a centralised distribution model which means that it does not rely upon a network of stores from which to service customers. This approach has numerous benefits including, not least, a significantly reduced environmental impact – an audit by independent carbon management consultancy Greenstone last May confirmed that delivery by Ocado boasts a lower carbon footprint than walking to the local supermarket.  Ocado, an industry leader on food waste producing only 0.25% of total sales (a tenth of the waste generated by a typical food retailer,) boasts over 21,000 product lines including Waitrose and John Lewis-branded goods; most recently it has launched non-food lines such as toys, magazines, kitchenware and fresh flowers. Last June, it scooped Online Retailer Of The Year and Green Retailer Of The Year at the Grocer Gold Awards 2009.

About Amy’s:   Amy’s is the leading source of natural and organic convenience food in the United States. The market for organic foods is among the fastest-growing grocery categories, with sales expanding at more than 10 percent annually. Now celebrating its 22nd year, Amy's is a family-owned and operated business based in Sonoma County, California. Since 2003, Amy’s has been selling to Holland & Barrett, Sainsbury, Whole Foods and Health Foods across the United Kingdom.    Amy's uses certified organic ingredients, including vegetables, grains and fruits grown without pesticides. Fats are used sparingly and selectively; all dairy ingredients are made with pasteurized rBST hormone-free milk and do not contain animal enzymes or animal rennet. No dishes contain meat, fish, shellfish, poultry, eggs or peanuts. Amy's products are non-GMO and do not contain hydrogenated fats or oils.

 About Stonyfield Farm:  Stonyfield Farm is the world's leading organic yogurt company, producing certified organic yogurt, smoothies, milk, cultured soy, frozen yogurt and ice cream. Stonyfield advocates that healthy food can only come from a healthy planet, and its organic ingredient purchases keep over 100,000 farm acres free of toxic, persistent pesticides and chemical fertilizers that can contaminate air, soil, and water. To help reduce global warming, Stonyfield offsets all of the C02 emissions generated from its facility energy use, and also started a nonprofit called Climate Counts (climatecounts.org) which shows people how they can help fight climate change by the way they shop and invest. Stonyfield also donates 10% of its profits to efforts that help protect and restore the Earth.

www.foodincmovie.com

YOU WILL NEVER LOOK AT DINNER IN THE SAME WAY AGAIN