Trade shows are intended to be informative and a lot of fun at the same time and for those who have had the pleasure of attending one of these events, I am certain they will agree. Companies use these shows to ply their trade and introduce their customers to new and exciting products that they are hoping to promote and have no problem doing what it takes to get your attention, even using a trade show carpet to catch your eye.
As a participant of a trade show you have the attention of thousands of prospective customers passing through the convention center, however, unless you are imaginative enough to use something out of the ordinary to catch the visitors eye, such as balloons, free stuff or logo mats, there is a better than average chance that they could walk straight on by.
Some businesses will go all out to make sure that you do not miss them and are not prepared to stop at carpets or mats, they also determine that the advertising power of a logo canopy will give them the advantage against their competitors. Whether you are a business owner, representative or visitor to one of these events, pay close attention to the smart participants and see how they make it happen with smart advertising.