INSANITY – “Doing the same thing over and over again and expecting different results”  - Albert Einstein

BenefitPlace.biz and BP Trade Show.com are targeting 2012 to assist the Benefits and Insurance Marketplace to begin a shift to “Inbound Marketing”! See our Special - Free Inbound Marketing Offer!

Traditional “Outbound” Marketing Strategies, ie. Cold Calling, Expensive Media Advertising, Call Centers, Direct Mailing, Seminars, Physical Trade Shows, etc. were the only methods for branding and reaching out to Potential Clients! Reaching out to Potential Clients was difficult and Costly!

John Wanamaker noted in the 1920s how difficult it was to reach potential customers using traditional advertising: "Half the money I spend on advertising is wasted; the trouble is I don't know which half."!

The Internet, Search Engines, SEO, Blogs, Social Media, ie. Linkedin, ProducersWeb, Insurance Campus, Quora, OnTopList, etc. have changed all of the Marketing and Advertising Rules and Standards! It is now possible to have your potential Clients “Knocking at Your Door”! While it takes time to learn and implement these new strategies, it does not entail the Incredible Costs related to traditional alternatives. Another major improvement is that the Return on Time and Money (ROI) is Measurable!

These “Inbound” strategies “Level the Playing Fields” allowing Organizations of all sizes to reach out to wider markets. Small to medium size Companies can create a unique “Branded” footprint in the Insurance & Benefits Marketplace! Potential “Buyers” utilize search engines to find the Plans, Programs, & Services that meet their needs and price points! Client retention and persistency remains the Company's and Advisors capacity to meet or exceed the Client's Expectations!

With the combination of Reform, Regulations, Shrinking Commissions, and increased Administrative Costs these new “Inbound” strategies present an opportunity to:

• Shorten Selling Cycles

• Reduce Marketing Costs

• Better Allocate Advertising Dollars

• Increase Revenues

The new “Inbound” strategies have some simple guidelines:

• Build Trust First – Don't start by trying to sell!

• Add Value – Share your expertise and capacities!

• Meet Needs – Know your market and focus on it!

• Make the “Buying Process” Simple! – Utilize technology!

BenefitPlace.biz (BP) and BP Trade Show.com (BP-TS) can play two critical roles in moving your “Inbound” marketing strategy forward for the 1st Quarter of 2012 and beyond!

 BenefitPlace.com is an Internet Based Information and Research focused on the Insurance and Benefits Industries. The mission is to empower “Potential Buyers” with the information they require to meet their needs and price points! Directory Listings per each Sector of the Marketplacebring the Potential Buyers together with the Carriers, Wholesalers, PAs, Brokers, Service Providers, etc.

• BP Trade Show.com is a 24/7 Virtual Trade Show focused on the Insurance and Benefits Industries. More efficient and cost-effective than traditional Trade Shows, BP-TS provides Potential Buyers and Advisors – Brokers, Organizations, Employers, Employees, Individuals, etc. - an opportunity to shop the market from the comfort of their office or home for the Plans, Programs, and Services to meet their Needs and Price Points!

Both BP and BP-TS utilize SEO and Social Media Ooutlets to promote the Plans, Programs, and Services of Companies in the specific sectors of the Insurance and Benefits Markets on a Listing-by Listing and Exhibitor-by-Exhibitor basis!

As with anything new, moving into an “Inbound” Marketing Strategy requires a “Leap of Faith” that it will provide results, ie. Cost Effective New Clients and Increased Revenues!  BenefitPlace.biz and BP Trade Show.com can and will assist your Organization in beginning the process of expanding on your current “Inbound” and “Outbound” marketing Strategies! See our Special - Free "Inbound" Marketing Offer!

For more information: Call - 216.921.1583 or Email – phil@benefitplace.biz