In marketing, social media is everywhere. The digital media landscape is full of social media platforms and their growth seems to be relatively unlimited.
For example, as of June 2012, Facebook alone boasts over 900 million users with almost 550 million active users per day. As of March 2012, Twitter boasted 340 million daily tweets from 140 million users. LinkedIn is active in more than 200 countries with over 150 million users as of February 2012, and those numbers continue to climb.
As a general rule in dealing with social platforms, if your customers are there, then you should be too. However, this isn’t always the case for some verticals, and depends on how targeted your marketing needs to be. After all, you don’t want to waste your time and money advertising to customers who will never need your product or service.
Listed below are some of the most popular social medial platforms with their advertising advantages and disadvantages, to help you decide if it’s practical and profitable to advertise with them.