Search Engine Optimization
Also known as SEO, is the number 1 goal of any internet marketing campaign. If it isn’t, you had better change your way of thinking or it is guaranteed that you will fail. Many, me included, have spent hours and hours trying to figure out the secrets to beating the search engines.
By definition Wikipedia defines SEO as “the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.” In other words, Search Engine Optimization is the process of utilizing the information or criteria that search engines use to list a site in the top 10 or on the first page without having to pay the search engine for the position.
Google was kind enough to post an SEO Starter Guide that you might find helpful. The problem is that it is 32 pages long. Now, I don’t know about you but I find it hard to digest all that information all at once. I need information in a more truncated form or at least broken down into more bite sized chunks. Besides, I don’t want to spend the next month or so digging through all the information in the reference links.
In this series of posts I am going to break down some of that information so that you might be able to absorb more of the information and make it a bit easier to understand. I am also going to introduce you to a few tools you might find very useful.
Let’s start with the first tool in your arsenal, Google AdWords. You need to sign up for an account if you don’t have one as there a couple of great tools available to you through AdWords. Once you are signed up, go to the Keyword Tool.
Google Keyword Tool
Anyone in the internet marking field should know about and be using this tool. To those of you who already know about and use it, great! But, do you really know how to use it?
Above is an example of a keyword search using Googles Keyword Tool. When doing a keyword search be sure to sort by either Global or Local depending on the market you are trying to reach. The results will be sorted from highest to lowest in searches per month. Those that show up at the top are a definite "STAY AWAY". These are keywords and phrases that are way to broad reaching. You need to get down several columns to get keywords that are more in line with what you are marketing. You would be surprised at how many people use the top terms and wonder why the never get any hits. Don't be that guy!
Next I would like to introduce you to Google Analytics.
Here is an excellent tool for analyzing traffic flow. There are a large number of options for seeing how many people have visited your site, how they got there, where they went, How long they stayed, etc. The first thing you will have to do to use this great tool is to create a profile which will give you a “Property ID”. Once that is set up, you will receive which you will have to integrate into your web site. Once you have that set up you can tracking your traffic.
Using just these free tools you will be amazed at what you can do and learn. If you use them correctly you will be able to boost your traffic in your target market dramatically.
I promise that I will be touching on these points in more detail later, so be sure to check back or subscribe to our RSS Feed to stay up to date.
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