To best understand the challenge and opportunity presented by the Internet commercially, consider the enormous growth of online business activity for virtually any business type despite the internet bubble and all of the subsequent bubbles we have experienced over the past 10 years. Despite all of the financial, economic and political upheaval, the internet and related business activity continues to grow; and without interruption. The opportunity could not be clearer. For this reason, it should also be clear that it is at least equally competitive ... the opportunities online are no longer secrets. Further, it should make sense to our readers that those who recognize both the opportunity and the competitiveness will also understand most clearly the importance of Professional Internet Marketing including all of the major specialties and sub-specialties involved.

For designers, therapists, trades, consultants, trainers, retailers and staff who have responsibility for the company’s online marketing. A practical demonstration of the many online tools you can use (most of them free) to promote your business and your personal profile. You don’t even need a website. Everything from photo albums, web calendars, web diaries (blogs), free web pages, discussion groups, online videos, email newsletters and e-books. Plus the cheapest way to do effective targeted online advertising.

People often talk about how luck is a vital factor in business success in the offline world, not “only” skill. Online business, on the other hand, it seems like actual skill is almost 100% of the formula. It seems that the people who have successfully launched and marketed/SEO’d a website (for example after working for a long time as SEO consultants/SEO employees), have little trouble doing so again, and again and again. How come highly-skilled online entrepreneurs can pull it off so consistently, whereas offline entrepreneurs apparently have rather low business success rates (even after running and selling a first successful business)? Maybe the reason is that online, the cost of starting something is so much lower than offline, thus people who are very experienced/skilled in SEO,etc. can afford to launch multiple sites and if it doesn’t work out, they can just abandon them... thus luck would even out. A successful online business can truly be a dream come true, giving you both an income and the ability to work at home.

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