Is Radio Still bringing in customers?

Regular air time commercials will gain your business name recognition that you already know. You also know customer dedication and loyalty is earned. Creating strong ties with the community is a measured way to stand above your competition and create an unforgettable bond with the people shopping for your services forced to decide between you or your competitor. Purchasing is driven by emotion, showing that you care about your community creates an unforgettable bond with the people looking for you.

You are your commercials

With every bell and whistle available to producers, radio advertising can be subtle or sometimes grotesque. Getting remembered is a key goal for growing and maintaining your business. But remembered as what?

What Positive Air Time does is simple, fast and memorable. You are your commercial, an advertisement who's strength lies in the message that puts you above your competitor with the people who live, work and shop for
your services. Question and Answer

Q: I read that in my county, some people listen to radio as much as three to five hours a day. What's the best way to use radio to market my business?

A: If you're thinking about using radio advertising in California, you're in good company. Advertisers spent close to $20 billion on radio in 2008--and even during the 9/11 crisis last year, radio never fell victim to the slump experienced by print and other media. You can buy radio air time locally, regionally or nationally, depending on the audience you're trying to reach. And you can use radio quite effectively to target specific ethnic groups, select demographics (young men, age 18 to 34, for example), or people with interests in common, such as baseball fans.

The results you get from your radio campaign will depend on at least two factors: creating appealing and effective spots, and making an effective media buy.