Ovation: Gift Cards Can Work Like Christmas Clubs!
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Ovation: Gift Cards Can Work Like Christmas Clubs!

I like to think that I’m a very organized gift-giver. For many years I carried a day planner with me at all times. I was lost without it. It contained my calendar and my address book. Each year, right after Thanksgiving, I would buy a refill packet for the coming year’s calendar and I would set to re-writing all the birthdays and anniversaries of the people who I know and love on the appropriate dates for the next year.
Eventually, I moved my calendar to a Palm Pilot and I thought I was on the cutting edge of technology. Of course, I carried it inside of my Day Planner and never used it. It didn’t make sense to write on a Palm Pilot with a stylus when a ball point pen wrote perfectly well in my Day Planner.
For many years, I fought the urge to go digital. For the longest time I even refused to pay bills via the internet, choosing instead to retain control of when my money left my account by actually signing physical checks. When I purchased my first Smart Phone and was able to “sync” my calendar with the one on my laptop, I thought I
was finished with my Day Planner for certain. I set it aside, in the back of a drawer at my desk, knowing in my heart that we had not parted ways forever.
Later, I learned how to set “reminders”! So, now all of my electronics beep exactly four days before a gift or card should be mailed …
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