Many online marketers are offering different prices based on a person’s location or purchase history. This could mean a good deal for some, but some people may get higher prices. Price comparison tools can help people research prices across online sites without providing their location or other information that could be use to increase prices. Some recent articles note an increase in location base pricing by online marketers. Here are a few recent articles:

Variable Online Pricing Gaining More Attention – Retail Wire

Websites Vary Prices, Deals Based on Users’ Information – Wall Street Journal