Internet marketing has surpassed traditional newspaper and Yellow Pages advertising when it comes to return on investment (ROI). Content marketing, the process of creating and promoting original, informational articles, blog posts, and website text, has become the number-one business to business marketing tool, according to an article posted at Entrepreneur.com. The Internet age is upon us, and to be competetive, dentists must get onboard.

These are the top 10 essential elements of a solid dental practice marketing campaign.

1. Custom, Optimized Website with Original Content

2. Optimized Blog with Weekly Posts, Original Content

3. Google Places Page, Claimed and Completed

4. Facebook Fan Page, Completed with Weekly Posts

5. HealthGrades Listing, Claimed

6. Yahoo Free Buisiness Listing

7. Topix Free Business Listing

8. Comments on Blogs, Linked to Website

9. Orignial Articles Published Online, Linked to Website

10. Backlinks from Guest Blogs and Other Sources

A dentist can hire a dental marketing firm like Modern Dental Practice Marketing to handle these tasks, or an employee may be hired to handle the marketing tasks from within the office. It is important, either way, that someone in the front office be trained to post to Facebook and respond to patients' blog comments.

About MDPM: Modern Dental Practice Marketing is a boutique Internet marketing and copywriting firm that caters solely to dentists. Call 972-781-8861 or visit www.moderndentalmarketing.com for more information.