Ministry of Commerce is organizing Thailand’s Best Friends 2010 or TBF 2010 to swiftly restore Thai economy after the trauma of political crisis, highlighting Customer Relationship Management (CRM) strategy to attract over 150 international partners worldwide, re-establish confidence, and stimulate the economy. At the meantime, the figures of Thai export industry during the first four months of 2010 have increased by 32.4% or a value of 58.4716 billion dollars and, by the end of this year, it is expected to grow 14% as targeted.
Ministry of Commerce is organizing Thailand’s Best Friends 2010 or TBF 2010 to swiftly restore Thai economy
The Department of Export Promotion, Ministry of Commerce, will organize the 2nd Thailand’s Best Friends or TBF 2010 in June to reinforce the Project’s success in the previous year, focusing on CRM for over 150 international partners from around the world during their visit to Thailand to closely experience Thai products and services. This strategy will also create closer relationship with Thai exporters. According to plan, these partners will be warmly welcomed as VIPs who receive certificates from the prime minister. This event is expected to bring back foreign investors’ confidence, restore Thai economy after a severe hit by political turmoil, and help the export volume grow as targeted.
Mrs. Porntiva Nakasai, Minister of Commerce, revealed, “From the recent political unrest, Thai economy decelerated in the second quarter, which is between April and June 2010, due to foreign investors’ uncertainty in Thailand. Furthermore, the volcano eruption in Europe caused flights to stop their service, hindering the export of agricultural produce like fresh fruit and vegetable as well as electronic components that are dependent on air transportation. To minimize the loss, the Ministry has provided distribution channels for fresh domestic fruit and vegetable. It puts the best effort to develop new strategies in order to maintain existing customer base and increase export opportunities. One strategy is CRM in Thailand’s Best Friends 2010 Project or TBF 2010, which is expected to restore international investors’ confidence. Additionally, this event will help expand Thai export’s gross growth rate as targeted, which is 14% or approximately 0.173 trillion US dollar this year, calculated from the average exchange rate of Thai currency at 32 baht/US dollar, while Thai export figures during the first four months of 2010 have increased by 32.4% or value of 58.4716 billion dollar.