Keeping Up With Your Professional Brand
Posted on Jan 10 2013 at 06:37:40 PM in Entrepreneurship
An important aspect of branding yourself is to keep up with your professional industry news. I can hear some of you saying of course I know my industry that’s how I brand myself. But often we fail to read and pursue the industry like the rookies do. Technology is growing leaps and bounds every day, and if you aren’t connected to an official group to read how that affects your industry, you may become a fossil in a modern day society.
You see the rookies are hungry, they are anxious, they drink in all the information they can get to learn and grow. How long has it been since you picked up a book or read something related to your professional field? I realized while working through the passing of my mom, although I love to read, I hadn’t taken time to read and just immerse myself, as some may call it, the techie stuff. While briefly reading the trends and practices online, I could keep ahead of technology for my clients. But truly getting down and dirty to keep my skills and knowledge growing required a little more thirst and drive. We all need to read the opinions of what our colleagues and competitors are practicing, as experts we actually drive the industry. If you don’t know what’s going on how can you be an innovator?
Okay I know it’s just one more thing to add to your list of things to do, but reading and knowing industry news will help you be a better writer for your web site blog. A proven fact, you become a better writer by reading. Current trends should be a part of your overall marketing strategy and quarterly review so you can improve your business decisions and opportunities.
Embracing new trends lead to better sales and engagement for you and the customers you serve. Just think, you read about a product you know will solve an ongoing issue your number 1 customer has been trying to solve. You call and deliver the solution, you just deepened the relationship you have with your number 1 customer! You added another star on your sales card! Know the facts, entrepreneurs love detailed information, at least I know I do.
Some good ways to keep up with industry happenings include: reading the news, professional society PR forums, blogs, alumni networks, varied other internet resources, industry trade journals and magazines (although studies presented in these tend to be later as a result of some investigation, they are still valuable), retaining connections with colleagues, attending conferences, seminars, etc. If you are in fashion, don’t’ just read about fashion, read about online retail trends and how you can impact your sales and business. This time of year there’s a wealth of information about sales and retail trends everywhere.
The best way to build your branding power is keeping up-to-date with your industry knowledge. You become the go-to girl or guy, earn the trust, respect of the people around you. From a branding perspective this is how you become a force to be reckoned with in your profession. Yes, you can keep up with the Kardashians, but you better keep up with your professional industry news as well.