Introducing ANEW Platinum Serum & Night Cream 

Did you know that 75.8 million Americans were born during the "baby boomer" years...and they account for half of consumer spending? Plus, more than 28% of the total population in the United States is 60+...more than 20 million women! Beginning in C-23 you can give your Customers who are 60+ a new weapon to combat the serious signs of aging skin with the debut of ANEW Platinum Serum & Night Cream. Provide them a glimpse of it now with the ANEW Platinum Serum & Night Cream Incentive Program featured in the C-23 What's New.

Both the Platinum Serum and Night Cream products represent the next generation of ANEW skin care with Avon's first-ever patented Paxillium Technology?. Paxillin is a key protein in the skin that helps keep cells full and youthful. As skin ages, the cell shape collapses, resulting in sagging skin. Avon's Paxillium Technology is formulated to boost the production of Paxillin by 60%, recapturing the look of youthful facial contours. Based on a consumer perception study, users of ANEW Platinum noted that the neck and jawline looked more defined and sculpted while wrinkles appear dramatically reduced