Gunter Pauli founded and directs ZERI, the “Zero Emissions Research Initiative” of the United Nations University in Tokyo, redesigning manufacturing processes into non-polluting clusters of industries. He is the creatror of the so-called “Blue Economy“, a system where the best for health and the environment is cheapest and the necessities for life are free thanks to a local system of production and consumption that works with what you have. Recently he published the book “Heat, Cool, Transport, Transform”, where he further explains the concept of Blue Economy.
Most people are fixed on the short-term and know little if anything about sustainability and alternative business metaphors and analogies. We are running out of time. How does your book address the “ungreen people?”
It is not a matter of who is right and who is wrong, who is green and who is not. it is a matter of how can we do better, much better. And with millions out of a job, and a billion looking for a job, and the health of the people and the planet not really improving, we need to embrace innovations that will shift our quality of life for the better.
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