Everything with the passage of time loses its value if it is not maintained. Especially this thought proves to be so true in the field of internet and web. It is the most running field and the users of it always demand more and more from it, then why do you think that it is not the case with websites? The good websites are the key to the success of business but do you really know what is considered to be the good website in the eyes of audience? I will give you here the answer; the good ones are those which; • Never bore their visitors i.e. at every visit some new items or outlook is added in website. • Always provide answers to the members or clients of the questions put by them on the website. • Provides user friendly services. • Add new technologies and services to facilitate their user according to the changing need of time. • Discard unimportant web pages and put in new ones. • Provides some new information to its visitors. But please don’t worry because it is not a big task. To attain all the above goals and even much more all you have to do is to hire any website maintenance company, because all this can be possible by keeping proper maintenance of your site. WRONG MYTH: It is completely a misconception of people who think that once site has made it is all over. Actually they never consider the drawbacks of it and only give importance to save their money (by not hiring any maintenance agency). This sort of thought will end on a big loss which he will face as a result of losing his customers. The visitors always get attracted to those websites from where they can gain something new or even where they only see fresh look because the change gives the impression of updated ness. With the passage of time different sorts of problems can arise in website’s functioning which directly affects the number of customers using that site. Actually you are not the only one in your field. The facility of internet is the gate way for the whole world which on the part of customers is very advantageous but on the part of entrepreneurs is very difficult to handle. The number of your competitors is much more then you’re thought, so to be always on the high rank website maintenance is very important. As this is not the optional service provided to you but the eminent one. And the ignorance of it can become reason of your business set back. Maintaining a website is of utmost importance because without it the messages between owner and consumer can be the broken one or uncompleted which ofcourse badly affect the enterprise. If your business earns good or you initially and afterwards you feel some worried about the traffic loss from your site then do put a sight on this maintenance issue. It will surely help you. As a sincere advisor of yours I must say that do not make compromise on the quality and level of your work, if you are a true businessman. This temporary compromise will lead you towards fall. The more you care for your site the more traffic you receive on it which absolutely increases your profit.