With the busy run up to Christmas set to begin many small businesses will be looking for new ways to promote products and promotions to increase sales. Email marketing and advertising are some of the methods used to do this but what about getting involved in a little social media marketing?

Using Twitter

Using Twitter for business can be very powerful. Marketing trends have somewhat changed over the years whilst television ads and campaigns would ideally suit larger companies with big budgets, it is we the small business owner that have the upper hand with social media marketing.

Twitter is real simple to use, by simply having a large amount of targeted followers in that are interested in the products and services you offer, you can get the message of any promotions, new product releases, news and anything associated with your online business across very quickly using a single tweet.

Of course it is much easier said than done, using social media monitoring can help you create a more powerful and more user targeted social marketing campaign that can increase your conversion.

Using Facebook

If your business STILL does not have a Facebook fan page after all this time, then there is something seriously about your dedication to marketing your business online.

Having a Facebook fan-page for your business is a little bit like having a personal active community forum for your website. Links, images, news and events, developments can all be shared on your business fan page.

With Facebook you can also create a landing page in your timeline to promote your latest product or offer a subscription service. Share notes and start discussions, interact with your fans or even use Facebook to provide customer support for your clients.

Social media marketing does not have to be a daunting place to wonder into, Facebook and Twitter are amongst the most powerful of social networking sites in which you can use to drive new customers to your business.