The simplest way to do this is to learn about 40 new jargon buzzwords in your new area of endeavor, a few facts–and then spew them out on clueless and unsuspecting bystanders.  While this can look really impressive–it will get you no where.  What passes for standard practice in the corporate world will quickly leave you standing in the dust when it comes to internet marketing.

I guess that there are those in this field that have begun by throwing up sites with some formula given them–and had some success .  The trouble I see with this strategy is that if something changes–rankings drop, traffic stalls, or conversions become scant in good traffic–they have absolutely no clue as to why it worked in the first place or what to do now that problems are afoot.  Call me a piano builder, but I want to know what I am doing, why I am doing it, and strategies for keeping it current.  Yeah I know, it is a lot of work and violates the “secret sauce” paradigm.

The key is research.  I find myself spending about two -thirds of my day learning about a particular thing.  This includes technical practice of my platform and internet function, and then strategies for promotion, followed by best practices to monetize a particular campaign.  Follow that with testing and more research based upon the behavior or results.  Whew…

Read more here:

http://marketing.blogmudgeon.com/know-it-all.html