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I did a lot of research trying to decide on a plasma or LED LCD. I decided on LCD for a number of subjective reasons. My room is not wide but long so viewing distance mode is more straight on. Also my room is bright during the day with windows so I opted not to get the gorilla glass. I get very very little reflection.
Even though I gave 5 stars the TV is not perfect. More like 4.8 but none of the TV's are perfect. I have owned the TV now for about a month and the picture quality is great. The grays are slightly blue but playing with settings has helped tremendously. Changing to Neutral color helped. I use the Vivid setting and kept smooth on but you can turn it off. Very sharp picture with HD channels and Blu-ray. So sharp you could probably pause and take a picture of your favorite celebrity and stick it on a T-shirt. No Wi-Fi, can add later, but my Play Station 3 works great with its Wi-Fi.

The colors are great. I like saturated colors. There are settings to tone it down if you are a realist. Remember color is subjective. Here is an example to help you.
Back in the 1980's Fuji film came out with high-resolution film for pictures: very bright over saturated colors. It made dull amateur photo colors bright. Kodak originally said our colors are real which is what photographers want. The ratings in the magazines proved Kodak right but the moms and pops loved it. Hence Kodak gave in and made a separate category High Res film. Color is subjective and plasmas have very good accurate color but are not as bright. On LCD's you can lessen saturation. My friend's new plasma is great but not as good in the daytime in a bright room. But he picked the right TV, he has a wide room. Plasmas have a very good wide view without loss and LCD's have a little loss when you go really wide. I am not into 3D currently.

For some reason when I was shopping around a lot of stores were selling against Sony. They're Sony displayed TV's settings were set wrong and looked less color saturated and clear. No way is this right. The Samsungs and Sharps looked good and were set correctly. I went to the Sony Style store and confirmed for myself that Sony TV's are just as good. With all my research I concluded that all LED LCD's are very good and close in quality. Samsung may have an edge on the high end. My price range was below $1600.
My choice came down to customer service. I called Samsung, Sharp, LG and Sony technical and sales services. Sony was the best by far.
Your room brightens and windows make a difference. Also checkout each manufactures settings to make sure you are capable of making changes.
If you are totally not into gizmos then I recommend Sony as the best for you.

Special Notes: The smooth setting demonstrated properly for me at the Sony store was something I did not get into at first. It grew on me especially with sports like soccer and now football. The close up player in action looks separated from the background for an amazing very sharp effect. Some salesman will sell against the smooth soap opera effect that most LED LCD's have in favor of plasma but I recommend going to a Sony store for a proper demo no matter which company you buy from. Remember it's subjective and can be turned off. Also my remote to my cable DVR Tuner was set wrong to the stretch setting. Which greatly exaggerated the smooth setting. Changing it to normal on the remote was a fix and a relief.
In the end the proper TV for you is your room situation and your color preferences.