The Panasonic Lumix DMC-FZ35 features AVCHD Lite, High Definition (HD) video recording capability, combined with a powerful 27mm wide-angle, 18x optical zoom Leica DC lens. A successor to the popular Panasonic Lumix DMC-FZ28, the Panasonic Lumix DMC-FZ35 packs enhanced creative features combined with the power to shoot HD videos, including motion zoom capabilities to take full advantage of the 18x zoom. The operational layout of the Panasonic Lumix DMC-FZ35 includes a dedicated video record button, making it a true hybrid–a single model that performs seamlessly at capturing both still and motion images–while still providing smooth and easy operation in either mode.

For users looking for increased creativity while shooting both video and still images, the Panasonic Lumix FZ35 delivers. New manual controls and creative options, include:

• Creative Movie Mode: Allows the user to set the shutter speed and aperture manually to make even more impressive movies. Changing the shutter speed brings special effects to movies, which is especially suitable for shooting fast-moving subjects. The ability to control the aperture is convenient when there are several subjects at different distances.
• My Color Mode: This special option gives free reign to the user’s creativity. The color, brightness and saturation parameters can be freely adjusted while seeing how the adjustments affect the picture, live on the monitor.
• High Dynamic Mode: Helps to capture a scene with moderate exposure even though the scene may contain both bright and dark areas.

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