• BenefitPlace (BP) - a Free Insurance & Benefits Research Center and 
• BP Trade Show (TS) - a 24/7/365 Virtual Trade Show 

In this Blog Post, and throughout the next weeks, working with Vesta Worksite, Vesta h&l, and Vesta p&c, our goal will be to explain BP & TS and optimize your opportunities in taking Insurance and Benefits Decision-Makers from the research phase to becoming informed buyers.

BenefitPlace.biz was created to serve as a free & unbiased Research Center for those involved in the Insurance and Benefits processes to gain a greater understanding of the complex and often integrated Plans, Programs, and Services.    Information about these Plans, Programs, and Services are generally unaccessible without costs, expertise, and time consuming research.  BenefitPlace.biz will provide general information about two specific Industry Sectors:

• Health & Life (H&L) Insurance Plans - Group, Voluntary/Worksite, and Individual
• Property & Casualty (P&C) - with its Complex Sectors 

In addition, BenefitPlace.biz has built, and will continue to expand, lists of Plan, Program and Service providers and differentiate them by their areas of expertise.  As a service to those doing the research and the providing entities, we have provided links to the specific websites of providers.

Throughout the research process, visitors to BenefitPlace.biz will be invited to visit the BP Tradeshow to gain greater information about specific providers of Plans, Programs, and Services of those who are Exhibitors at the permanent Trade Show!  At this point in the process our goal is to convert the Decision-Maker into the Potential Client - A Qualified Prospect!  Armed with the information gained at the BenefitPlace.biz Research Center, the Decision-Makers will enabled to select the Plans, Programs, and/or Services they require to meet specific and defined needs.

BP Trade Show has just begun the process of reaching out to Exhibitors for:

• Company Directory Listings
• Plan, Program & Service Listings
• Company Profile Pages
• Plan,, Program Service Profile Page Listings
• Landing Pages, & Landing Page Design, to promote specific Plans, Programs & Services and convert researchers into buyers.

We encourage providers of Insurance and Benefits related Plans, Programs, and Services to visit the BP Tradeshow for access to the Trade Shows Home Pages that explain your opportunities:

• About Us
• Exhibitor Pricing
• Your "Inbound Marketing" Resource
• Landing Pages
• Sample Landing Page

Call to Action!  Please assist BenefitPlace in developing BP Trade Show into the primary hub for connecting Insurance & Benefits providers of Plans, Programs, & Services and the Decision-Makers - Employers, Employees, and Individuals.  Your Steps:

In our next Blog Posting will discuss "Optimizing your positioning in BenefitPlace and BP Trade Show with Social Media!".  Have a Great Week!