We all want our websites to be successful and have a steady stream of traffic. That’s not an easy thing to achieve, especially if your website is new. Some methods of attracting internet traffic will involve a small financial investment and some will be free, but all are worthwhile and they involve both on-site and off-site strategies. Here are 6 ways that you can use to bring traffic to your new website.
#1: Choose keywords and site content carefully.
One important way to bring internet traffic to your site is by carefully selecting the right keywords that you want to appear in the search engines for. When people search the web for something, they will often use keywords to do so. So it’s vital that your website copy contains these keywords, as this will help search engines identify what your website is all about and rank your website according.
However, we must warn you not attempt to stuff your web copy with keywords just for the sake of trying to rank higher. Search engines such as Google have gotten really good at filtering out sites that contain low-value content and make obvious attempts to “game the system”. Your priority should always be to create a website that appeals to actual visitors and allows for a good user experience. Poor web copy will just lead to penalties and an overwhelming number of visitors quickly abandoning your site.
#2: Create niche content.
Providing original content is a must. Create content that no one can find anywhere else on the net by providing information that is useful and helpful to visitors. Regardless of what industry you are in, there are always people wanting good, useful information, so become that source. It is also important that you keep your content fresh and up to date so that people have a reason to regularly visit your site. Not to mention the fact that search engines favor websites that are updated often. If you find it difficult to create the content on your own due to time constraints or for other reasons, it might be a good idea to outsource the content creation just so that it is produced on a regular basis, preferably weekly.
#3: Do off-site search engine optimization.
Search engine optimization (SEO) is probably one of the most important techniques used to increase internet traffic to a website. This technique will help a website climb the rankings in search engine results, which will lead to more traffic to the site.
Search engine optimization can be carried out in a variety of different ways, but one of the best methods is to produce unique content through blog articles related to your industry, as mentioned in tip #2. Good content gets shared, and the more sites that link back to yours, the better. In the industry, this is known as “link building”, and it’s one of the most important factors in helping a website rank higher in search engine results. As more backlinks are created for your website, your website’s rankings, your site's traffic, your domain’s authority, and your brand are all boosted simultaneously.
#4: Create traffic and brand awareness with PPC.
If your website is new or has never attracted a lot of traffic, you might have to use more aggressive methods initially to bring traffic. So if you have some money to invest in marketing, it might be a good idea to employ pay-per-click advertising. Pay-per-click is a method where your website appears in the paid listings above and to the right of the organic results for search terms that you have bid on. The art of bidding on search terms and writing compelling ads is beyond the remit of this article, but PPC is known to help build brand awareness as well as drive direct traffic. Most of the top search engines including Google, Yahoo, and Bing offer pay-per-click advertising.
#5: Create E-zines and newsletters.
Creating your own e-zine is effective because it reminds customers to visit your website and at the same time it builds your brand. You can also submit articles to other e-zines that are related to your industry.
Email campaigns, such as the distribution of newsletters and promotional flyers, are also good ways to increase traffic to your site. You need to make sure that your email hosting is sufficient for this, though, otherwise you may experience problems with delivery and response.
#6: Combine online and offline strategies.
Of course, it is critical that every business establishes an offline presence. So you might want to consider advertising in local magazines and newspapers as well as in local directories. When you do engage in offline marketing, always make sure to tie it in with your online marketing. So, for example, always include your website in your ad copy so that viewers can easily access more information about your company. Including links to your social media accounts such as Facebook, Google+, and Twitter are likewise important, but ultimately you want to direct people to your website.
There are several other strategies that you can use to help get traffic to your website, but these are a good start. In the end, being proactive and regularly taking steps to market your business both online and offline is what is most important. If you do so, you can and will climb in search engine rankings, see more traffic to your website, and attract more customers to your business.